When DC's last round of solicitations didn't include any action figures, many of us were wondering what the future held for DC Direct. This speculation was added to by news that Georg Brewer appears to no longer be at the helm of the company - based on reports of changes to his Linkedin profile.
Concerns about DCD's impending end seem to have been allayed by the release of a preview of a series of figures based on DC's upcoming FLASHPOINT event at the DC Blog. Since this isn't a common method of premiering new DC Direct products, one could certainly be forgiven for thinking this is a response to internet speculation of DCD's future. No word of who's in charge, but it seems that there is a plan for more DC Direct products in the "new" DC. While not everything the company puts out is to my liking, this is still good news in my view.
As for the FLASHPOINT figures themselves, whatever you might think of these particular toys (I for one am certainly hoping for Aquaman should a second wave happen), I think we have to give DCD full marks for great improvements in having merchandise related to a specific event coming in a timely manner in relation to the event itself. This is a darn sight better than the 52 wave of figures that were quite good in themselves but came out well after the event. DCD has done a brilliant job of capitalising on BLACKEST NIGHT, but even its BRIGHTEST DAY lines are coming out after the steam behind the event has weakened. The timing for these toys seems perfect.
All up - this is good news in my book. The more DC based toys and statues, the better as far as I'm concerned. I'd just like to find out who's running the shop now so that we can have a word about scale. And ankle articulation. And...
Have an opinion? Is the news that DC Direct seems to be alive and kicking good or bad? Comment here and enter the February AFB Comment Contest!
Until next time!