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Wednesday, May 02, 2012

AFB Asks Matty for 1 May 2012!


It's time for another round of questions and "answers" from Mattel as AFB Asks Matty! (Actually, it appears we got "MattyJL" this time...)






Q: What influence did fan reaction have on the decision to rethink Mattel's DC 6" offerings?

A: From MattyJL: I’m not sure what you mean. We always consider the fans when creating a 6” DCU line, but we also consider retailers and the appropriate channel to deliver fans their figures. We’ve been planning for quite a while to deliver something new in 2013 as the writing was on the wall. DC Universe All Stars was a band aid but getting us more in the right direction.

Q: The Back to the Future Hoverboard is an exciting offering. Are there any plans for action figures? 


A: No, no plans for figures right now. 


Q: The cancellation of the Young Justice line leaves 6" collectors without a complete team. What plans are in place to address this? 


A: At this point, there are no plans to release the rest. Sorry! Additionally, we will not be continuing YJ on Matty.com in any scale (at this time). We tried a similar brand, JLU,  in many form factors (singles, 3 packs, 4 packs and a 7pack of all new figures) and none sold well enough. This makes it a bit harder to continue YJ online. A toyline like YJ really takes Mom and Kid interest to keep it going. We cannot keep the line like YJ going on collector support alone. JLU proved this. 


Q: Will any figures in the 2013 Club Infinite Earths Subscription be determined by a fan poll? 


A: No. We won't be running a poll for the 2013 line, but we did look a lot at fan requests online! 


Q: The WWE Display Stands are excellent! Are there any other accessory or display type items planned for WWE? 


A: Not at this time.



That's all for this round. You can discuss this or add questions for future rounds at the AFB Forum, or comment here to enter the May  Comment of the Month Contest!


Until next time!


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