Tuesday, April 17, 2012

AFB Asks Matty for 15 April 2012!

It's time for another round of questions and "answers" from Mattel as AFB Asks Matty!

Q: Does Mattel own Digital River?
A: No, they are a vendor.

Q: What's the thinking behind using a fictional character ("Matty") to communicate issues like delays and acknowledgements of QC issues? Doesn't anyone at Mattel actually want to put their name to these announcements?
A: It allows us to have one voice for news regardless of whom is working at Mattel at any given time.

Q: How do you think that the delays and ongoing customer service issues with Digital River will impact on subscription sales for 2013?
A: We hope all of these issues will be resolved very quickly now that we have a new US based customer service team.

Q: Will we see any further waves of the Batman Legacy line?
A: At this point, there are no plans. We are relaunching 6” at mass retail in 2013 and we’ll let you know more closer to the date.

Q: Will we see any further fan polls to determine future WWE figures?
A: We would like to do more polls in the future but don’t have any to announce just yet.

That's all for this round. You can discuss this or add questions for future rounds at the AFB Forum, or comment here to enter the April Comment of the Month Contest!

Until next time!

1 comment:

Adam said...

hm. pretty purfunctory stuff this time around...

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