Thursday, April 12, 2012


DC Comics has issued a press release today regarding changes to DC Direct and DC's online collectible offerings. The press release is followed by AFB's thoughts below"

DC Collectibles Logo"BURBANK, CA, April 11, 2012 – DC Entertainment announced today that its collectibles product line, previously known as DC Direct, has been re-launched with a new brand – DC Collectibles. Additionally, in early May 2012 DC Collectibles will expand its online store ( to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. For those fans who prefer to purchase a product in-store, the website will also provide information on the closest retail location that carries a particular DC Collectibles product.

Flashpoint Set
“We’ve taken the past year or so to become laser focused on what makes the products in this line special, and what has emerged from that process is DC Collectibles,” stated Geoff Johns, chief creative officer for DC Entertainment. “We’re extremely proud of our line of unique, high-end collectibles, and feel that it caters to fans looking for limited edition, authentic products based on our characters and stories, created by the same artists who work directly on those characters and stories.”

As part of DC Collectibles online sales expansion, two “online exclusive” products will be offered in May and a new line of custom prints will be available for sale only on the web. The first online exclusive is a Flashpoint Action Figure Box Set including: Batman, Wonder Woman, The Flash and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip.  The second online exclusive is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust.  The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork. Twenty different designs will be available for sale, all printed on thick, archival paper that is perfect for framing.

Blackest Night Sinestro Bust“Not all of our fans have access to comic book retail locations, so by expanding our website to offer the entire product line, we’re adding an element of convenience and the ability for fans to collect every single product they’re interested in,” stated Hank Kanalz, senior vice president of digital, DC Entertainment.

For fans attending C2E2 in Chicago this weekend (April 13-15) Geoff Johns will moderate a DC Collectibles panel that will showcase the new website and brand logo, and offer an exclusive sneak peak of never announced DC Collectibles products coming later in 2012. The panel is on Friday, April 13 at 2:30pm CT."

AFB says: This is obviously interesting news. It's great to see that DC is committed to continuing to produce action figures and statues, but what remains to be seen is how expansive those lines will be - will they continue to cover the full range of DC Comics characters from across the years, or be DCnU all day, all the time?

Naturally, this "international" collector will also be interested to see if the DC Collectibles site ships outside of the U.S.

I'm going to call this a promising development simply because it means that DC is still producing these lines - and reserve judgement for much later on.

Also - I'm going to try to find out from someone at DC if that's the actual Aquaman coming in the Flashpoint set, since that's clearly the Brightest Day Arthur and not Emperor Aquaman. 

You can see more pics at Facebook, discuss this at the AFB Forum, and comment on this post to enter theApril AFB Comment of the Month Contest!
Until next time!


Adam said...

actually, red shirt aquaman is the flashpoint dude. brightest day guy is orange-shirted.

Unknown said...

Can't wait to see what they will have in store for us.

Colin said...


I am not too keen on the new site and much prefer the old.


Because I think with the new site the focus has gone from being a fansite focusing on giving quality information on new and upcoming products and answering to the collectors needs, to becoming an online retailer.

Why don't the manufacturers concentrate on giving the fans the information they want and let the retailers get on with the selling or we'll end up with no retailers, or may be that's their ultimate goal!

3B said...

@Adam: I think what he meant is that the figure in the box is just a repaint of the Brightest Day release, as opposed to being a new sculpt specific to Flashpoint, which would require, at the very least, a new head. I hope they're not trying to pull a DCUC inaccurate repaint move on us.

I wonder if this had anything to do with the whole Mattel DC All-Stars debacle...

Adam said...

Ah. I see. Haven't been paying close attention to DC Direct for a while now. Better sculpt, poorer articulation, and out of scale with DCUC makes Adam a sad nerdboy. I have the best firestorm ever (DCD JLA Line - superior in all ways to DCUC) but he's a head taller than everyone. Just don't work.

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