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Wednesday, February 18, 2009

Matty speaks re DCUC online sales

Matty Mattel has made this announcement (complete with typos) at his Facebook page regarding sales of MOTUC and DCUC at mattycollector.com:

“Hey toy fans,
I know a lot of fans have been asking for sales reports on the items we sell on MattyCollector.com. While for legal reason I can't go into units produced vs. sold, but I can give you a few tid bits.
MOTUC has been a great success. Stratos is actually selling faster then anticipated so that is a great sign and will help us adjust quotas for the rest of the year.
DCU and JLU have been doing well, but I gotta tell ya, the Masters fans are killing the DC fans on this one! We do have some really great plans for more DCU brand sets in 6", JLU and beyond. So if you are interested in seeing more DCU brand items online, grab one of the current sets. Honestly, at the end of the day, it is the sales of one items which will lead to the next and we need to hit certain minimums to keep lines going.
Not that JLU and DCU are doing poor, but if you want em, we suggest you get em!
Okay, and to end on a high note, overall things are going great. We are very close to launching the DCU brand library featuring (ideally) all of the collector lines from the past few years leading up to sneak peaks of new released. Should be the ideal place to get your DCU info!
After that we'd like to see CARs go up as new CARs product gets ready to launch in a few months (the team is working hard on this with Pixar and Disney, so stay tuned for awesome stuff as soon as it is ready!)
We'll also be adding a Ghostbusters page in the next month or so as we rev up for a summer release of 6" and 12" figures from everyone's favorite paranormal investigators aimed for collectors.
Next up is Faker on sale March 16th (the 15th is a weekend). Until then, see you in aisle 7G.
Matty
PS: DCUC Wave 7 mix 2 should be out in about a month. (ideally). I'll update everyone as soon as we see first samples, that usually means they will be in stores within a few weeks.”

So, MOTUC is outselling DCUC on the website. Well, that’s not much of a shock, seeing as the MOTUC products are the first-tier characters and the product isn’t available anywhere else, while the DCUC on the site has been a 2-pack of second-tier characters that wouldn’t be everyone’s cup of tea. . If Superman, Batman, Wonder Woman etc were only available at mattycollector.com I’m sure they’d be doing the same traffic.

It’s this couple of sentences that worries me: “So if you are interested in seeing more DCU brand items online, grab one of the current sets. Honestly, at the end of the day, it is the sales of one items which will lead to the next and we need to hit certain minimums to keep lines going. :

MAT11528Having been burned by DCD offering us things we didn’t want (like the very dodgy MA JSA Wave) and then using poor sales as an excuse for not making more, I’d hate to see things so down a similar road here. Personally I was keen for the Adam Strange & Starfire 2-pack, but those guys are not in the same league as He-Man and Skeletor, and they were also supplementing a line that’s available on a much bigger scale at retail. It’s apples and oranges really.

My suggestion: make Martian Manhunter or Zatanna a web exclusive and then compare MOTUC sales to DCUC sales, Matty.

Now just to plug, the Gotham City Criminals 4-pack with Bane, Harley Quinn, Clock King and Scarecrow is up at mattycollector.com now. I’ve ordered mine and I do suggest you do the same!!

Want to respond, disagree, add your own views? Go to the AFB Talkback Forum to have your say!

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